Building a website which is functional and looks good (always in the eye of the beholder), is not difficult these days particularly if you use tools available on the web. However, all of that is entirely a waste of time if you are not getting visitors to your web pages. Website optimisation is the key. (Argyll Technologies)

You should also check that your website conforms to the WC3 (world wide web consortium) markup standards. If not your competitors will get better search engine position.

Website Optimisation Tools (SEO)
Webceo.com , this is a free website optimisation software site that you just cannot do without. We would rate this 9/10. To understand the tools available, take there video tour and learn how to fashion keywords to suite your site pages as well as checking ranking, submit to 100s of search engines. analyse link popularity and much more.

IBP & Arelis , another good SEO. Perhaps not so much available in the free version but definitely worth a look if you intend to upgrade to a full paid version. The complete version would make an excellent tool if you are running a web management business. The reports on this are very impressive.

Meta Tag Analyzer Tools
 Meta-tag-analyzer , this is an excellent, online meta-tag analyser tool. Completely free with lots of very useful information to help you ensure that your tags are robot friendly. We rate this 9/10.

Submit Express , this is another excellent meta tag tool. We would rate this at 8/10. Again this tool gives good information about tags on your web pages.

Link Popularity
Much traffic comes to busy web sites through links from other sites. It is also true that your rankings on some search engines are improved by having many links from other sites. Link popularity can be checked on your SEO from Webceo.com above as well as from Submit Express.